Investment Services

Investment Advice

Sterling Wealth Management takes very seriously the responsibility of managing your assets. We believe that whatever the financial climate, you should have the peace of mind that your resources are safe.

Our client portfolios are customized to meet the unique needs of each individual client. We do not assume any more risk in the portfolio than is necessary to meet those needs. At the foundation of our portfolio design is a strong adherence to the latest in investment theory, research and practice. We are convinced that superior investment returns are realized through proper asset allocation, effective diversification, and maintaining a disciplined investment process.

Investment Philosophy

The foundation of our investment philosophy is deeply rooted and simple. It is based on the latest in investment theory, research and practice. We are convinced that broad diversification, proper asset allocation, and attentiveness to cost, controlling risk, and tax efficiency is the right answer for any investor.

Some of the guiding principles of our investment philosophy…

• Asset Allocation is Important
• True Diversification Across & Within Asset Classes Reduces Overall Risk
• Costs and Taxes Matter
• Markets Work…
• …Market Timing Doesn’t
• Risk & Return Are Connected
• Investor Behavior Can Impact Performance

We believe strongly that knowledge and learning is important for any investor. That is why we are committed to providing you with resources to increase your understanding of financial issues and why we manage your assets the way we do. Our goal in client education is to develop prudent long-term investors who understand the inevitable peaks and valleys of the financial markets and do not make long-term decisions based on temporary circumstances.

Portfolio Management Approach

Each portfolio is designed with the individual client in mind. We take the time to listen and understand, making sure that we fully understand your situation, as well as the services you expect from us. A careful analysis is then performed, outlining your financial needs and goals. We discuss your risk tolerance and investment return expectations, time horizon, and any other factors unique to your situation. Based on this collaboration, a comprehensive wealth plan is developed that provides objective financial advice and guidance. Your customized financial strategy is grounded in obtaining superior risk-adjusted returns through a prudent asset allocation and effective diversification.

Once your portfolio is designed and investments are made, its performance is regularly monitored and adapted as circumstances in your life evolve. We are committed to maintaining open communication with you and being proactive in the management of your assets.